Increase Revenue with Targeted Cross Selling
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Use data mining to discover patterns in your customer base. Then apply this information to your active customers to create targeted cross selling campaigns. Combining the power of data and advanced analytics can help you increase revenue, decrease expenses and improve return on marketing spend. Association rules explain what products lead to other products being used.
The association rules show what product is leading to usage of other products. For example, customers who have: ATM_USE, AutoLoan_Ind, DriveThru_Use typically have a Debit Card. Using rules mined from you data, you can target customers to add products that best fit your overall client base.