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Speaking at the Global Predictive Analytics Conference

Implementing Predictive Analytics into Operational Workflows I will be presenting on April 3rd 2018 in Santa Clara, CA at the Global Predictive Analytics Conference.  My session focuses on how to build predictive analytics and integrate the model into your business.  I will examine two use cases: Customer Churn and Cross Selling and demonstrate the process to build the model from start to finish.  Where and how to engage with business teams to ensure the success of the project.  In addition, I will show how pilot projects build collaboration between the data science teams and business units to ensure both teams understand what is required for successful projects. For complete information on the conference - Predictive Analytics Conference Homepage

By |2018-02-27T07:14:09+00:00February 27th, 2018|Uncategorized|0 Comments

Increase Value by Creating a 360 Degree Customer View

Creating a 360 Degree Customer View Businesses today have a wealth of data and limited information and knowledge.  Unless you are using a single application to run your business, you will need to integrate your data to achieve data driven insights. Gaining knowledge about your customers and all of their interactions can enable you to outperform you competition.  A 360 degree customer view pulls relevant information from all of your data sources into a single repository that gives you easy and quick access about your customers. How can a 360 Degree Customer View increase revenue? Customized Customer Segementation Targeted Marketing Campaigns Loyalty Reward Cards Create Next Best Offer Programs Anticipate Customer Issues before they arise Potential Data Sources for a 360 Degree Customer View ERP Systems CRM Applications Transaction Systems Billing Systems Call Center Tracking Social Media Survey  Responses Considerations for building a 360 Degree Customer View What systems contain [...]

By |2018-02-25T15:35:59+00:00February 25th, 2018|Uncategorized|0 Comments