Monthly Archives: May 2018

Better Understand Your Credit Union Members

Increase Membership with Analytics Leverage advanced data visualization tools to better understand your members and increase membership with analytics.  By combining your credit union member information and external postal code level demographic data.  Maps can be created that color code each postal code based on the concentration of members.  For example, in the graph below postal code 78222 has 40 active members.  In addition, there are 3,685 households that earn under $50K dollars.  There are also 2,440 households that earned between $50K and $100K.  As well as 1,096 households that earn over $150K.   There is also information available for each postal code that lets you know the number of people that rent vs buy their homes, how many cars people have, average number of children and age in each household.  By using this information you can market to your existing customers like never before.  In addition, you can better understand [...]

By |2018-05-23T09:07:51+00:00May 23rd, 2018|Credit Union|0 Comments

Increase Membership and Revenue with Predictive Analytics

Credit Union Membership Increased by Data Mining I am speaking on Friday May 18th, 2018 in Savannah, GA at the National Credit Union Conference for Directors and Senior Management.  My session topic in on how to use predictive analytics to leverage your data to increase membership and revenue.   For financial institutions, the ability to determine cross selling and targeted marketing campaigns can be achieved by leveraging the data you already have.  In this session I leverage multiple technologies to put together a complete picture of member behavior, location and impact.  The image below (for my fictional credit union) shows how many members live in each postal code along with the opportunity of households in postal code.  This type of report can help you focus on areas to increase or decrease marketing to gain membership. Credit Union Member Penetration by Zipcode Session Abstract: Predictive Analytics can provide credit unions [...]

By |2018-05-18T08:46:10+00:00May 18th, 2018|Power BI, RapidMiner|0 Comments

2018 CIO Review Business Intelligence Solution Provider

CDO Advisors included in the Top 20 Business Intelligence Solution Providers We were just included as a 2018 CIO Review Business Intelligence Solution Provider. While data analytics solutions such as BI and predictive analytics have already emerged as an integral factor in bolstering the value chain of big businesses, the Small and Medium Businesses (SMB) are yet far from leveraging their impeccable benefits. The existing rumor that these services are highly expensive, and the challenge of poor data quality and sheer lack of awareness on progressive technology, have become the biggest blocks in preventing SMBs from availing data analytical services. Drawn by the situation, Derek Wilson, an astute entrepreneur endeavored on a journey to aid SMBs to extract maximum value from their data sets. Thus, saw the creation of CDO Advisors, the IT advisory and consultant firm, providing end-to-end data services ranging from data management, business intelligence, predictive analytics, to data [...]

By |2018-05-06T10:36:45+00:00May 6th, 2018|Data Mining, Power BI, RapidMiner|0 Comments