Marketing Customer Information File Overview

  Marketing Customer Information File (MCIF) Many financial organizations already have a custom customer view called a marketing customer information file.  Other industries have these as well, called by different name such as master patient index in the healthcare space.  These files are created through existing software or internal jobs to merge data from various sources into a master file or database.  This file contains relevant information on each customer from all systems to enable a holistic view of your customers interactions with your organization.  A sample MCIF data set would include information (one row per customer) such as: Customer ID Member Tenure Checking Account Indicator Saving Account Indicator ATM Card Indicator Number of Monthly Transactions by Type Auto Loan Indicator Home Loan Indicator Last Contact Date Number of Calls to the Contact Center In addition, any other information that can be used for marketing, sales, or product development can [...]